India’s gaming industry is no longer on the sidelines—it’s rapidly becoming one of the most exciting spaces in global digital entertainment. Recognizing this momentum, Bitkraft Ventures, a global leader in gaming and interactive media investments, has officially doubled down on its commitment to India.

🔥 A Billion-Dollar Vision Meets a Billion-Person Market
With over $1 billion in assets under management and a portfolio of more than 130 companies globally, Bitkraft Ventures has already made significant waves in international markets. Now, it’s turning its attention to India—one of the fastest-growing gaming economies in the world.
To lead this expansion, Bitkraft has brought onboard Anuj Tandon, a seasoned gaming entrepreneur and investor, best known for his leadership roles at Krafton India and JetSynthesys. With nearly 15 years of hands-on experience in gaming, Anuj is now tasked with spearheading Bitkraft’s operations in India and the Middle East.
🇮🇳 India: The New Frontier in Gaming
Tandon believes India today is where China was in 2008—on the cusp of a massive transformation in gaming and interactive media. The talent is here, the audience is growing, and the entrepreneurial energy is stronger than ever.
“Bitkraft Ventures already invested in four Indian companies even before I joined,” says Tandon. “Now, we’re actively looking to support more founders—at both early and growth stages—who are building for India and the world.”
The fund’s strategy is clear: invest in studios and startups that combine cultural relevance with global scalability. Bitkraft is not just writing checks; it’s bringing a global network of mentors, operators, and growth experts to help Indian founders scale faster and smarter.
📈 Numbers Don’t Lie
According to PwC’s 2023 report, India’s gaming industry is on track to hit $8 billion by 2028. While real-money gaming continues to dominate revenues, the next wave is already taking shape: interactive media apps, narrative-based games, and experiences that blend entertainment with community.
Tandon points to in-app purchases as a key signal of growth. Just a few years ago, the entire Indian IAP market was worth ~$100 million. Today, individual games like BGMI or Free Fire are hitting those numbers annually. The shift in consumer behavior is real—and accelerating.
💡 A New Era of Game Development in India
Bitkraft’s entry marks a significant moment in India’s gaming journey. Until now, most capital flowed from generalist VC firms or international publishers. Bitkraft brings a deeply focused, sector-specific lens—and a clear mandate to back Indian founders with global ambitions.
From IPOs and M&A activity to the rise of game dev unicorns, the future is starting to take shape. Tandon predicts multiple public listings in the next couple of years, particularly in the real-money segment, and increasing acquisition interest from domestic giants like Nazara as well as international players.
But the real game-changer? Bitkraft Ventures is betting on the emergence of world-class game development studios from India—ones that blend Indian storytelling with AAA-quality experiences. Studios that don’t just serve Indian audiences, but introduce Indian narratives to the world.
🚀 India’s Moment Has Arrived
The stars are aligning:
- A massive mobile-first user base
- Rapidly maturing monetization
- A growing base of developers
- Rising investor confidence
- And now, a global gaming VC giant ready to lead
Bitkraft’s investment is more than capital—it’s a signal. India is no longer an emerging market for gaming; it’s the next global gaming powerhouse.
As Anuj Tandon puts it:
“I hope to see not just unicorns, but game development itself scale from India. This is the moment. The pieces are falling into place.”
🌐 Beyond Games: Building India’s Interactive Media Ecosystem
One of the most exciting observations from Tandon’s perspective is that the future of India’s gaming isn’t confined to traditional game formats alone. A significant part of Bitkraft Ventures’s thesis revolves around interactive media—apps that borrow gaming mechanics to drive storytelling, social interaction, and utility. Think narrative-driven experiences, gamified learning, and immersive social platforms. This convergence is creating a whole new category of digital engagement that appeals to a broader, often untapped, user base in India. With a young, mobile-first audience hungry for localized yet high-quality digital content, India is fertile ground for innovation beyond just battle royales and casual games.