In the rapidly evolving Indian gaming industry, Mayhem Studios stands out as a trailblazer, aiming to deliver AAA-quality mobile games that resonate with Indian audiences. A subsidiary of Mobile Premier League (MPL), Mayhem Studios was established in May 2022 with the vision of crafting high-caliber games rooted in Indian culture and narratives.
Studio Overview
Mayhem Studios is dedicated to developing immersive gaming experiences that blend global standards with local flavors. Their flagship project, Underworld Gang Wars (UGW), exemplifies this approach, offering players a battle royale experience set against the backdrop of Indian locales and themes.
The studio’s commitment to excellence has attracted significant investment. In July 2024, Mayhem Studios secured funding from Lumikai, a gaming-focused venture capital firm, to further develop UGW and expand their team. This investment underscores the growing confidence in India’s potential to produce globally competitive gaming content .
Underworld Gang Wars (UGW): A Desi Battle Royale
Underworld Gang Wars is a mobile battle royale game that immerses players in the fictional Indian territory of Dhantara. The game features two rival factions: the gritty Bhokal Toli, led by Tyagi, and the stylish Velvets, led by Boris. Players choose their allegiance and battle for dominance in a landscape inspired by iconic Indian locations such as forts, ghats, and mandis .
Key Features:
- Indian-Themed Weaponry: Engage in combat using weapons like the Katta and Hammer, adding a local touch to the gameplay.
- Culturally Rich Environments: Explore 16 distinct hotspots reflecting India’s diverse landscapes and architecture.
- Character Customization: Personalize avatars with a variety of Indian-inspired outfits, accessories, and skins.
- Faction-Based Gameplay: Align with a faction to influence the game’s evolving narrative and compete for the title of “Don of the Era.”
- Seasonal Updates: Experience new challenges, weapon skins, and developments with each season, keeping the gameplay fresh and engaging.
UGW’s emphasis on Indian culture and storytelling sets it apart in the battle royale genre, offering players a unique and relatable gaming experience.
Community Engagement and Future Prospects
Mayhem Studios actively involves its community through playtests and feedback sessions. In December 2023, the studio hosted an invite-only community playtest at their Bengaluru office, allowing players to experience UGW firsthand and provide valuable insights .
With over 6.5 million pre-registrations, UGW has garnered significant attention and anticipation. The game’s unique blend of Indian themes and high-quality gameplay positions it as a potential game-changer in the Indian mobile gaming market.
